Monday, March 12, 2007
That Starbucks Book
If you've been into a Starbucks lately, you've undoubtedly seen Ishmael Beah's haunting new book about his experience as a child soldier, A Long Way Gone. Starbucks is prominently featuring the book, which has been selling well largely due to this partnership, in all of its outlets. It is in many ways a brave and refreshing choice, especially since Starbucks' first effort at promoting one book was the last offering from the almost comically insipid Mitch Albom. The New York Times expains the partnership between the ubiquitous coffee chain and Beah's bestseller. (You can see also here for a quick primer on Beah's writing.)
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment