Monday, May 05, 2008

Happy Cinco de Mayo

Cinco de Mayo probably reonates more with those of us who live in border states such as Texas than elsewhere. But even here the holiday seems to represent an excuse to drink than it does an homage to cultural heritage. Like many other holidays, Cinco de Mayo has largely become comodified, or, as The New York Times explained in an op-ed today, "For this north-of-the-border success, we have to thank the persuasive powers of beer. Cinco de Mayo is probably Corona’s biggest day." As Homer Simpson might say: "Beer. Is there anything it can't do?"

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